There’s been a lot of talk about the U.S. heading into a recession alongside a global downturn. How severe it will be — and how long it will last — is still uncertain.
If you’re not taking steps now to recession-proof your online engagement, the months ahead could feel tougher than they need to. One of the best ways to protect your business is to get people to spend more time with your product and your brand.
Below are six practical ways to do exactly that.
So, how can you recession-proof your online engagement?
Here are six ways to get people to spend more time with your product and get more eyes on your business right now:
- Host a Social Media Giveaway Social media giveaways are a great way to get people to interact with your product. They create urgency and encourage action. Even better, they can attract followers who are genuinely interested in what you offer — and that type of engagement can help boost platform algorithms.
- Make Sure Your Website Is Set Up for Success and Conversion If you want people to spend more time with your product, your website needs to support that experience. Focus on clear calls to action, an easy-to-use interface, and compelling content that makes the next step obvious.
- Use Retargeting Tactics With Social Media Ads Retargeting is a powerful tool that lets you show ads to people who have already expressed interest in your product. It often takes multiple touchpoints before someone is ready to convert, and retargeting can help move cold leads into warm leads when used strategically.
- Engage in Content Marketing Content marketing helps people spend more time with your brand by giving them something valuable to read, watch, or share. Helpful, informative, and entertaining content can attract new customers and keep them coming back.
- Give a Boost to Your Email List Email lists are a strong way to stay connected and keep people engaged. Offer something valuable — such as a discount or exclusive content — to encourage signups. Just be careful not to over-send or sound spammy, or people will unsubscribe quickly.
- Create Blog Posts That Point People to Your Products or Services Blog content can drive traffic from social media to your website, increase time on site, and guide people toward your offers. Pro tip: once someone visits your site, you can retarget them on social media to keep the momentum going.
Final Thoughts
There you have it — six ways to recession-proof your online engagement by getting people to spend more time with your product.
Which of these tips will you implement first?
We’d love to hear from you on our social channels — look for us @jusbmedia.