Get Started with Instagram Reels
In August 2020, as TikTok was rapidly gaining popularity, Instagram launched a competing feature: Instagram Reels. Like TikTok and Snapchat, Reels focuses on short-form, vertical videos. The difference? Reels lives inside an app that was already immensely popular.
Since its launch, Instagram Reels has skyrocketed in use. While Instagram hasn’t released demographics specific to Reels, it’s clear the feature is now central to the platform. If you want customers (and potential customers) to keep up with your business, it may be time to start using Reels.
Of course, adopting a new social media feature takes time and resources. Maximize your return by learning the platform, creating a plan, and staying adaptable.
Learn All About Instagram Reels
Before diving in, spend time learning how Reels works. The more videos you watch and the more you read about how others are using Reels, the more confident and prepared you’ll be to market your business effectively.
Explore Relevant Content
One of the best ways to understand Reels is simply to watch them. Open Instagram and tap the Reels icon (the “play” button in the bottom navigation). Scroll through content on both your business and personal accounts.
As you scroll, take notes on:
- What topics are trending?
- What do high-performing videos look like?
- What types of content get the most views and likes?
- How are businesses using Instagram Reels?
- Are certain effects or sounds repeatedly used?
Review what competitors and relevant brands are doing—but don’t stop there. Reels also shows users content from accounts they don’t yet follow (similar to TikTok’s For You Page). Spend time understanding that discovery experience and how new audiences encounter content.
Make a Test Post on Your Personal Account
Once you understand the feature, create your first Reel on a personal or test (“burner”) account. This gives you space to experiment without pressure.
To record a Reel:
- Log in to the appropriate account.
- Tap the “+” icon as if creating a post or Story.
- Select Reel.
- Press the Reels button to start recording.
- Tap again to stop recording.
Experiment with effects, filters, text, and trending sounds. If you don’t like the result, simply discard it. The goal isn’t to go viral—it’s to understand the mechanics and creative possibilities of Reels.
Add Reels to Your Content Plan
Now that you’re comfortable with the basics, integrate Reels into your broader content strategy. (You do have a content calendar, right?)
Reels should complement—not replace—your other marketing efforts. Your content across platforms should feel cohesive without being repetitive.
How often should you post Reels?
As a general guideline, aim to publish four to seven Reels per week, spaced throughout the week.
When is the best time to post?
The honest answer: it depends on your audience. While many articles claim there’s a universal “best time,” engagement varies by account. The best strategy is to test different days and times, analyze the results, refine your approach, and repeat.
Best Practices for Getting Started
When launching any new marketing channel, keep these principles in mind:
- Don’t be afraid to experiment and adapt.
- Test, analyze, and test again.
- Stay flexible as trends change.
- Find the story in the data—and act on it.
- Engage with your audience consistently.
If posting at 6 a.m. results in low engagement, try 10 a.m. or 10 p.m. the following week. Keep refining. Respond to meaningful comments and build real connections (but feel free to ignore the trolls).
Consider Help from a Boutique Digital Agency
Keeping up with social media trends is time-consuming—and constantly evolving. As a business owner, your focus should be on running your company.
Consider outsourcing your marketing to a boutique digital agency like Jus B Media. Unlike massive firms, boutique agencies offer personalized service and strategic attention tailored to your business goals. Your growth is our priority, and we’re invested in your success.
Ready to Get Started with Instagram Reels?
Contact us today. Our team will learn about your unique business, create a data-driven strategy, and help you navigate the ever-changing social media landscape with confidence.