Instagram is a great platform for businesses to connect with their customers. When engagement is down, it can be difficult to generate leads and sales. Below are three practical tips to help you boost Instagram engagement when it’s down.
Why Instagram engagement is down
Instagram’s algorithm has been evolving with the introduction of Reels and other features. Recently, the platform has leaned heavily toward engagement on Reels, which can mean your in-feed posts don’t reach as many people as they used to.
3 tips to boost Instagram engagement
- Audit your followers and remove bot accounts Instagram regularly removes fake accounts, so it’s smart to do a follower audit. Tools like Social Audit Pro can scan your followers and identify suspicious or fake profiles. Once you remove bot accounts, you’ll often see engagement improve because your audience becomes more accurate and active.
- Use your brand’s keywords in (almost) every post Instagram discovery relies heavily on signals like engagement and relevance. By consistently using your brand keywords in your captions (and where appropriate, your hashtags), you increase the chances of being found through Instagram search and even broader search engines. More discovery can lead to more profile visits, follows, and engagement.
- Create Reels and post them to your Instagram grid Reels are currently one of Instagram’s most prominent formats for reach. Creating short videos and publishing them to your grid can increase visibility, including potential placement on the Explore page. Since Reels are favored by the algorithm, they’re a strong way to get more eyes on your content and build engagement.
Need help improving Instagram engagement?
By following these three tips, you can start boosting Instagram engagement quickly. If you’d like help implementing them, contact us—we’d love to build a strategy with you.