2020 Trends and Predictions for Social Media Marketing
Happy New Year! As the holiday season comes to a close and we say goodbye to 2019, it’s time to look ahead at 2020 trends and predictions. What trends will continue? What should brands focus on this year? Let’s check it out.
Trend #1: Social commerce will continue to rise
Social commerce on apps is expected to keep growing in 2020. Shopping through apps was already on the rise in 2019—especially on Instagram—and that momentum is likely to continue because of one major factor: convenience.
Consumers want products that can be easily ordered and quickly obtained. Social commerce makes that process smoother by shortening the path from discovery to purchase.
Pinterest has also become a major force in social commerce. After introducing features like an enhanced visual search tool and buyable pins, Pinterest users increased product purchases through the platform. Expect that behavior to continue through 2020 as more consumers rely on apps to shop.
Trend #2: Positive reviews will matter more than ever
Consumers are looking for reviews that are real, recent, and reliable before making purchase decisions. Positive reviews help customers differentiate between you and your competitors—and the need for trust in brands is only increasing.
This trend is expected to rise in 2020, so if your brand needs help building a stronger review strategy, now is the time to ask for support.
Trend #3: Ephemeral, personalized, and user-generated content will keep growing
Another trend that gained momentum in 2019 is ephemeral content—content that disappears after a short period of time. Snapchat Stories (and later Instagram Stories) helped push this format into the mainstream, and it’s predicted that disappearing twenty-four-hour content will remain popular with a majority of users.
Alongside ephemeral content, personalized content continues to increase as brands look for ways to learn more about their customers and create messaging that feels more relevant.
User-generated content (UGC) is also on the rise. More brands are motivating customers to create content, tag the brand, and share their experiences—helping other users see products in action through authentic customer storytelling.
Trend #4: Social media will play a bigger role in customer service
In 2020, more brands will use social media for customer service. Many consumers now communicate with brands through social platforms to leave reviews, ask questions, or express complaints.
Responding in real-time can be a major advantage. Handling issues quickly and professionally through social media not only improves the customer experience—it can also increase customer advocacy and strengthen your online reputation.
Make 2020 the year you invest in your brand’s digital presence
Social media continues to provide brands with new opportunities to connect with consumers. That’s why it’s more important than ever to invest in social media management and reputation-building strategies that create trust and loyalty.
Managing your brand’s reputation may feel overwhelming with constantly changing trends—but you don’t have to do it alone. Jus B Media can help your brand find success in the digital world. And what better time to start than the beginning of the new year?
Contact us to learn more.
