The Holy Trinity of Search: Google Analytics, Google Search Console, and Google My Business – do you have everything you need to be found in local queries? In the realm of digital marketing and online presence, mastering the art of search engine optimization (SEO) is paramount. As businesses strive to
Website Categories vs Website Tags for products – how to know which one to use. If you run a website that offers products, understanding the difference between categories and tags can help make finding what customers want easier. Categories and tags are two different tools used on websites to organize
What is SEO? SEO stands for search engine optimization, this is a digital marketing strategy that focuses on your website’s appearance in search results on search engines such as Google. Understanding how SEO works can help you develop strategies to increase your website’s visibility online and generate traffic to your
One of the most frequently asked questions I receive when discussing SEO (search engine optimization) is “How can I optimize my images to rank better in image searches?” With over 10% of overall searches being done via an image search, it’s a good question. When properly executed, it can help
