National Hot Dog Day is just one of the wild and weird so-called “holidays” that everyone posts about these days. The National Day Calendar started tracking fun and unusual holidays like this back in 2013. Since then, it has become a cultural phenomenon.
The official National Day Calendar includes celebrations such as:
- National Scribble Day
- National Take a Walk in the Park Day
- World Wish Day
- Universal Letter Writing Week
- International Clown Week
- National Goat Cheese Month
That’s right, there are days, weeks, and months to celebrate just about anything.
The National Day Calendar founder Marlo Anderson prompts people to “Celebrate Every Day!” as the website proclaims. Whether it’s National Hot Dog Day or one of the thousands of other celebrations, you may wonder if you really need to post about a silly holiday on your company’s social media accounts. The answers to a few important questions can help you decide.
Is the National Day Calendar Relevant to My Business?
Sometimes, the connection is obvious. For example, if you own a hot dog stand, you should almost certainly post about National Hot Dog Day. You may also want to post about anything related to ketchup, mustard, or relish.
Other times, it’s obvious when any post about a holiday would be a stretch for your business. A hair salon would have to come up with something extremely clever to get away with posting about National Hot Dog Day.
What’s most interesting is the in-between cases. The days which, at first glance, are not obviously related to your business. However, with a clever twist, you can celebrate the day your way.
Let’s say you own a hotdog stand and it’s National Sandwich Day (November 3). Don’t be too quick to brush it off. You could post a poll that asks, “Is a hotdog a sandwich?” and get a lot of engagement.
Is the National Day Calendar Relevant to My Audience?
Not only should the day be relevant to what you sell, it should also be relevant to your target audience. For example, if you’re trying to target people in recovery or those under the drinking age, there’s probably no need to post about National IPA Day. Unless, of course, you make alcohol-free IPAs.
When you look at any given day on the National Day Calendar, you have to keep your audience in mind. Use as much data as you have to learn about your audience, such as insights from social media ads. Sometimes, you may be surprised by what you find.
It can help to assign your audience a persona. Maybe she’s a mom in her mid-40s who leans on your brand for convenience. Your audience persona could be a teenage boy whose main concern is getting into college. Any content will resonate differently with these audiences.
Is the Tone Right for My Brand?
Your business should have an established brand with a clear voice and tone. You might be fun and energetic. Or perhaps your brand is somber and revering. Maybe you’re going for a voice that is informative and intellectual.
Whatever your tone is, make sure it will match the tone of any national day of celebration that you post about. For example, if your brand deals with serious topics in a somber tone, a particularly silly holiday from the National Day Calendar may not be right for you.
Does It Fit Into My Calendar?
Even if a day has the right message, target audience, and tone, it may not be right to post it on social media. Sometimes, you have another topic you need to talk about more than something from the National Day Calendar. It’s usually fine to prioritize those things.
For example, if you have a new product launch on the same day as an unusual holiday, you probably want to focus on the product launch. The only time you should shoehorn a national calendar day into your social media calendar is when it’s so directly related to your brand that your absence would be noticeable. For example, a renowned cardiologist should make posting about World Heart Day a top priority.
When in Doubt, Ask the Professionals
The National Day Calendar can be a great resource for content ideas. After all, it can help you find topics that are timely, relevant, and likely to trend. However, you don’t need to post about every fun and unusual holiday on the calendar. Instead, focus on what’s relevant, works with your tone, and fits into your calendar.
Are you still unsure about what to post on your business social media accounts? You’re not alone. Many business owners and decision-makers struggle with social media marketing. That’s because your job is, well, everything else!
At Jus B Media, we keep up with the trends and tricks of the trade, so you never have to. It’s our job to make your job easier, and we take that responsibility seriously. Contact us today to learn more about our services and see if we can help.
