Social Media plays a huge part in today’s business world. Especially when it comes to relationships with consumers. It’s the most accurate and efficient way to build a healthy relationship with them. With the correct usage, your brand will quickly grow in areas that may have been challenging in the past. Here are 4 ways that Social Media can positively impact your brand: lowered marketing costs, increased brand recognition, more opportunities to convert, and improved customer service.
First, increasing brand recognition is extremely necessary. Your Social Media presence is where the personality of your brand really shines. It’s a direct avenue for your brand’s voice and content to create personal connections with your consumers. This is important because it makes you more accessible for new customers and creates a brand-personality to existing customers. And brands who engage on SM channels tend to enjoy higher loyalty from their customers.
Now let’s talk about decreased marketing costs. Social Media avenues like Twitter, Instagram and Facebook are where your customers are spending most of their time. So, by creating engaging content you could be putting your brand in front of them anytime day or night. Rather than spending thousands on radio commercials and newspaper or magazine ads and hoping your audience just happens to be listening at “your” moment, a slight shift in the marketing budget delivers your important news (and random comments) directly to them.. at a fraction of the cost.
Every post you make may not receive a notification or instant attention, but it’s always seen by someone. And, if you have the right appeal and are interesting or fun, it sparks brand-curiosity and keeps people coming back for more. Whether you have a large following or not, Social Media Marketing gives you access to new customers, recent customers, old customers, and you’ll be able to interact with all of them directly! Every post made may not result in conversion, but it does increase the likelihood of this happening.
To be successful, you have to know your audience well. Social Media helps this in ways such as good and bad reviews, product growth, trends, promotions and more. Facebook, especially, allows you to fully understand the specific needs of your customer base with pretty advanced analytics. You can also take polls, ask questions, and reach out by leaving replies to comments. And because social media functions in real-time, it gives you instant access to feedback from your customers. Social Media helps brands in areas that can carry your brand a very long way. All you have to do is listen to your customers and respond to their needs.